What is today’s trend in hardwood floors? . . . Character

Character, raw beauty, the ever popular ‘reclaimed’ look, natural textures… All of these traits are dominating the hardwood market today, according to FCW’s September issue and experts from all over the field of hardwood floors. Hallmark Floors Organic Collections are mentioned in the article as meeting this demand for character floors. ‘The rustic or rich character looks and modern styles compliment each other, creating a unique contemporary look that consumers want today.” The visual where vintage meets contemporary is in high demand with homeowners.

The article explains how, sometimes, the character of wood floors not only have a beautiful visual advantage, but a maintenance advantage also. The reclaimed visuals in these floors take the wear and tear of everyday life exceptionally well, and because they have the brushed, scraped or distressed look, accidental marks may blend easier, as well as adding even more character to the floors.

To read the September article from Floor Covering Weekly, click here.

Hallmark Floors offers these astounding visuals in our Organic Collections. Offered in both Solid or Engineered, Hallmark offers the reclaimed look without the hassle of utilizing actual reclaimed materials. Have peace of mind knowing that our Organic Collections are CARB II Compliant and completely VOC free.

The Organic Collections… This style is exclusive only at Hallmark Floors

Organic 567 Darjeeling floor and earl grey wall Commercial by Hallmark Floors

Organic 567: Darjeeling (Floor) Earl Grey (Wall)

Organic Solid Tulsi Room Scene

Organic Solid: Tulsi