Social Media tips for flooring retailers

Social Media Language and Jargon

Social Media is bigger than ever in today’s day and age of communicating to people, brands and ideas all over the world. Utilizing Social Media platforms can help promote your business to your customers and colleagues from all over the nation. Here are some tips on how to communicate and understand Social Media language and jargon that you might find helpful:

Hashtag-it! The # symbol plus a string of text, is used to mark keywords or topics in a Tweet. Twitter users created the tag option as a way to categorize messages. For example, if people use a hashtag like #HallmarkFloors to aggregate, organize and discover relevant posts that acknowledge and give thanks to Hallmark Floors dealers each week on Twitter. Clicking on a hash-tagged word in any message shows you all the other Tweets in that category, it creates a specific conversation for whatever it is that you want to talk about with the world.

What is RSS feed?

RSS feed: RSS (Really Simple Syndication), sometimes called web feeds, is a standardized method to deliver online content. Feeds are offered from a variety of sources such as blog entries, news stories, headlines, or images enabling readers to stay current with favorite or required updates, without having to browse or directly visit a Web site. There are many feeds available for those interested in the Hallmark Floors, ranging from news and video to educational messages and policy directives, magazine articles, and blog posts. To subscribe to a Hallmark Floors RSS feed, visit http://feeds.feedburner.com/hallmark-news-events

What is Pinterest?

Pinterest.com: A virtual dashboard of inspiration, ideas and products. Consumers can browse your dealer pinboards to check out your work and the work of your colleagues. Content can be linked back to your website or blog page to communicate more information to your customers. Following fellow dealers and retailers will assist in networking and media outreach. We live in a visual world, potential customers want to see your work and what inspires your business to thrive, when in doubt: pin-it!

Hallmark Floors Pinterest page shows home installations and locations

What is Houzz.com?

Houzz.com: Is ‘a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.’ Houzz allows you to upload your own projects showing off what you can do with installation, along with idea books and section for professionals and customers to leave reviews. One of the best features on Houzz is the ‘Questions’ section, where communication is completely open for any queries that consumers may have regarding any of the work your business has done.

Hallmark Floors homepage on Houzz.com

Internet Marketing Terminology

Here are some additional internet marketing terminology to keep in mind:

Search Engine optimization (SEO): The process of arranging your website to give it the best chance of appearing near the top of search engine rankings. As an Internet marketing strategy, SEO considers how search engines work and what people search for. SEO will show content that it deems most relevant to users and their searches, and who wouldn’t want to be relevant to the customer?

Web analytics: The measurement, collection, analysis and reporting of Internet data for the purpose of understanding who your visitors are and optimizing your website. It’s all about the connection between the customer and the retailer, we have to do our research to understand the needs and wants of our customer to be useful to them.

Metadata: Information that supports or describes a particular item or topic. This information (data) can include titles, descriptions, tags, and captions that describe a media item such as a document, file, video, photo, or blog post. For example, metadata on a document might be the title, subject, and author whereas descriptive metadata on a computer file can include file size, the date it was created, and file type. Find how to fine tune Metadata to promote your self, business and ideas.

These are just some tips that might be able to promote your business in the ever-evolving world of Social Media. Happy Trending!