FOR NEW HOME CONSTRUCTION OR HOME IMPROVEMENT

Hallmark Floors offers a line of vinyl wood plank flooring, specifically their Luxury Vinyl Plank (LVP), as a durable and aesthetically pleasing alternative to traditional hardwood. They focus on replicating the natural look and feel of real wood while providing the benefits of vinyl.

KEY FEATURES AND TECHNOLOGY

Realistic Wood Visuals: Hallmark Floors uses high-definition printing and a process called “Embossed In Register” (EIR) to create realistic wood textures, sawn-cut visuals, and intricate color layers. This method aligns the texture with the printed grain, making it difficult to distinguish from real hardwood.

Waterproof and Durable: The vinyl plank flooring is designed to be 100% waterproof and highly durable, making it suitable for areas prone to spills, moisture, and heavy traffic. This is a significant advantage over many types of engineered and solid hardwood.

Core Construction: Hallmark’s vinyl flooring often features a rigid core construction, sometimes referred to as “Stone Plastic Component” (SPC). This core is made of pure virgin vinyl and contains no wood fiber or mineral aggregate, which contributes to its stability and resistance to expansion or contraction.

Health and Certifications: Hallmark Floors prioritizes healthy indoor air quality. Many of their LVP products are FloorScore certified, indicating they meet strict standards for low volatile organic compound (VOC) emissions. They also incorporate antibacterial and fungal control coatings.

Ease of Installation: Many of their LVP collections use a “rigid click” or “EZ Loc” installation system, which allows for a faster and simpler installation process, often as a floating floor.

Sound Absorption: Some of their LVP collections, like the Courtier line, include attached acoustic padding (e.g., a 1.5mm IXPE pad) for added comfort underfoot and sound reduction.

FLOORING PRODUCT COLLECTIONS

Hallmark Floors has several vinyl plank collections, each with its own unique characteristics:

Courtier Collection: This is a waterproof LVP collection known for replicating naturally reclaimed and contemporary hardwood looks. It features a natural low-sheen finish and often utilizes the EZ Loc rigid click system for installation.

Voyager Collection: A newer collection that is notable for being PVC-free. It’s a medical-grade LVT and is made from a polypropylene base, making it suitable for tough environments like healthcare facilities while still featuring a variety of wood patterns.

Times Square Collection: This collection is inspired by nature and features a range of designs, including both natural wood grains and modern concrete or stone looks. It’s a versatile option for both residential and commercial spaces.

CONSIDERATIONS

Installation: Hallmark Floors provides detailed installation instructions for their products. It’s crucial to follow these guidelines to ensure the warranty is valid. The subfloor must be flat, and the planks should be installed as one of the last steps in a construction project to avoid damage.

Maintenance: While durable, the vinyl plank flooring requires specific maintenance. Hallmark Floors recommends using their exclusive cleaning products to maintain the floor’s finish and appearance.

Reviews: Customer reviews generally praise the appearance and durability of Hallmark’s vinyl flooring, with many commenting on how realistic it looks and how well it holds up to everyday life, including pets and kids. However, some reviews mention that the floors can be sensitive to dents from dropped objects and that certain finishes may show footprints or require specific cleaning methods.