Welcome to the Hallmark Floors official manufacturer website. Please review our Site Policies & Terms of Use. By accessing this site, you agree to the following terms and conditions, which are designed to support our network of dedicated dealers and provide accurate information to homeowners and professionals.

1. Manufacturer Information Only

Hallmark Floors is a manufacturer, not a direct-to-consumer retailer.

• No Direct Sales: We do not sell flooring products, accessories, or cleaning supplies directly through this website.

• Product Display: This site serves as a digital catalog to showcase our collections, product specifications, and technical data.

• Pricing: Final pricing is determined solely by your local authorized Hallmark Floors dealer. Find your local Hallmark Floors Dealer here.

2. Lead Collection & Consumer Privacy

As an ordinary homeowner browsing our collections, you may choose to submit your contact information via our “Where to Buy” or “Contact Us” forms.

• Dealer Matching: When you request information or a quote, you acknowledge that Hallmark Floors will collect your lead information and forward it to an Authorized Hallmark Floors Dealer in your local area.

• Service Fulfillment: These third-party dealers will use your information to contact you regarding product availability, local pricing, and installation services.

3. Prospective Dealer Applications

We are always looking to expand our reach with partners who share our commitment to quality and integrity.

• Open Invitations: We invite established, capable flooring retailers within the United States to apply for a dealership.

• Application Process: Submission of a dealer application form does not guarantee authorization. Hallmark Floors reserves the right to vet all applicants based on location, showroom capabilities, and business reputation to ensure the best representation of our brand.

• Territory: Authorized status is granted for specific local markets to maintain a healthy and competitive ecosystem for our existing partners.

4.  Technical Specifications & Accuracy

While we strive for 100% accuracy, wood and natural materials vary by nature.

• Visual Representation: Screen colors and textures may vary from the actual product. We strongly recommend visiting a local dealer to view physical samples before making a purchase.

• Updates: Hallmark Floors reserves the right to modify product specifications, dimensions, or finishes without prior notice to reflect manufacturing 0improvements or material availability.

Universal Distribution (UD) Standard Ethics Policy

1. Statement of Purpose
Hallmark Floors commits to the highest standards of integrity. Accordingly, this Ethics Policy defines expectations for our corporate team, authorized distribution partners, and retail dealers. Ultimately, we aim to ensure every homeowner receives an authentic product supported by honest representation and professional service.

2. Ethical Sales & Representation
To begin, all authorized partners must provide clear, honest, and accurate information about Hallmark Floors products.

• Product Integrity: First and foremost, dealers must not “switch and bait” customers by showcasing Hallmark Floors samples and fulfilling orders with inferior or counterfeit products.
• Specification Accuracy: In addition, partners must use current technical data, including wear-layer thickness, VOC compliance (CARB2/Lacey Act), and installation requirements.
• No Misleading Claims: Furthermore, partners must not make unsubstantiated claims about waterproof performance or structural warranties that conflict with official Hallmark Floors documentation.

3. Fair Competition & Market Integrity
In order to maintain a healthy marketplace for all U.S.-based dealers, we set the following expectations:

• Territory Honesty: Wherever possible, dealers should focus on their local service areas so they can provide strong support and proper installation oversight.
• Pricing Transparency: While dealers set their own retail prices, we discourage predatory pricing, as it can weaken brand value and undermine the long-term health of the flooring trade.
• Brand Representation: Additionally, partners must follow Hallmark Floors brand guidelines when using trademarks and marketing materials.

4. Lead Management & Consumer Privacy
Because the Hallmark Floors website collects dealer leads, partners must follow strict data practices.

• Confidentiality: Above all, dealers must use manufacturer-provided leads solely to fulfill the consumer’s request.
• Prompt Response: At the same time, dealers must respond to leads quickly and professionally.
• Data Protection: Equally important, dealers must store personal information securely and must not sell or share it with unrelated third parties.

5. Compliance & Sustainability
As a global manufacturer, Hallmark Floors and its partners must meet all compliance standards.

• Environmental Laws: Specifically, partners must follow the Lacey Act and all formaldehyde emission standards.
• Labor Standards: In parallel, we enforce a zero-tolerance policy for forced labor and unethical manufacturing practices.
• Anti-Corruption: Likewise, partners must not offer or accept bribes, kickbacks, or unethical incentives tied to dealership status or project specifications.

6. Reporting & Enforcement
Finally, we may revoke Authorized Dealer status and remove dealers from our “Where to Buy” locator if they violate this policy, including engaging in “bait and switch” practices or generating repeated consumer complaints.

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Site Policies & Terms of Use